Wild in Art bring the magic of The Snowman™ and The Snowdog to the streets of the UK with Snowdog Art Trails. Partnering with local charities Snowdog Art Trails raise not only awareness but vital funds. After 3 months on the streets the Snowdog Art Trails culminate with the hugely anticipated Snowdog auctions. Auctions are streamed live and watched by hundreds of bidders and interested onlookers’ eager to see the Snowdog sculptures find their forever homes. In 2016 the Snowdog Art Trail auctions raised nearly £600,000 for charity.
Great North Snowdogs – the largest free public art trail ever to take place in the North East – boosted the region’s economy by a massive £16.5m. More than 676,000 people visited the trail of 61 sculptures and, figures released by St Oswald’s Hospice – which organised the event, alongside creative producers, Wild in Art show visitors from across the UK splashed out on goods and services during their stay. Tyne and Wear residents formed the majority visitors, spending on average £18.37 a trip, while those from further afield registered a £25.32 average spend.
of the NET sales price goes to charity.
During the Snowdog Art Trails we pay a percentage of the NET sales price of our Snowdog figurines* to a nominated charity. Since 2016 we’ve paid up to 7.5% to support their vital work. This year, for each Snowdog figurine sold between 1 September to 31 December 2018, 3.5% of the NET sales price is paid to Pilgrims Hospice, registered charity number 293968.
So by picking up a small memento, you’re making a valuable contribution to the success of the trail.