Since 2016 we’ve raised £867,000 for charity

Wild in Art bring the magic of The Snowman™ and The Snowdog to the streets of the UK with Snowdog Art Trails. Partnering with local charities Snowdog Art Trails raise not only awareness but vital funds. After 3 months on the streets the Snowdog Art Trails culminate with the hugely anticipated Snowdog auctions. Auctions are streamed live and watched by hundreds of bidders and interested onlookers’ eager to see the Snowdog sculptures find their forever homes. Since 2016, Snowdog Art Trails has raised an incredible £867,000 to help local charities through the sale of our beautifully decorated Snowdog sculptures.

Economic & Social Impact

Great North Snowdogs – the largest free public art trail ever to take place in the North East – boosted the region’s economy by a massive £16.5m. More than 676,000 people visited the trail of 61 sculptures and, figures released by St Oswald’s Hospice – which organised the event, alongside creative producers, Wild in Art show visitors from across the UK splashed out on goods and services during their stay. Tyne and Wear residents formed the majority visitors, spending on average £18.37 a trip, while those from further afield registered a £25.32 average spend.

The Snowdog Figurines


of the NET sales price goes to charity.

The Feel Good Factor

During the Snowdog Art Trails we pay a percentage of the NET sales price of our Snowdog figurines* to a nominated charity. Since 2016 we’ve paid up to 7.5% to support their vital work. This year, for each Snowdog figurine sold between 1 September to 31 December 2018, 3.5% of the NET sales price is paid to Pilgrims Hospice, registered charity number 293968.

*Excludes The Snowdog Christmas decorations.
  • In 2016 we worked with charity partners St. Oswald’s Hospice in Newcastle for ‘Great North Snowdogs’, and Martlets Hospice in Brighton for ‘Snowdogs by the Sea’.
  • In 2017 we worked with Tŷ Hafan, the Children’s Hospice in Cardiff for ‘Snowdogs: Tails in Wales’.
  • In 2018 we’re working with Ashford Borough Council and their nominated charity Pilgrims Hospice for ‘Snowdogs Discover Ashford’.

So by picking up a small memento, you’re making a valuable contribution to the success of the trail.

Charities We Support

Wild in Art are proud to support the following charities.

Snowdog Art Trails

Snowdog Art Trails