Ashford’s Snowdogs raise pawsome £142,000 for Pilgrims Hospices

After a hugely successful 10-week public trail around the borough, Ashford’s amazing Snowdog and Snowpup sculptures raised a staggering £142,000 at the charity auction on Monday 3 December.

In a final farewell (following the success of the Farewell Weekend held at the Julie Rose Stadium on 1 and 2 December), a glamorous gala auction was held at Ashford International Hotel, with celebrity TV auctioneer and hosts Michael Hogben and Alison Chapman at the helm as local businesses and residents clamoured for their favourite dog.

A flurry of bids for the popular pooches pushed the grand total raised to over £142,000, which will provide vital funding for Pilgrims Hospices, contributing to the wonderful work they do in the Kent community.

Mr. Doodle’s Doodle Dog sold for the highest bid of the night at £15,000 – with the man himself live doodling a picture that became part of the bidder’s prize. Bagdogg, another popular pooch, sold for £9,000; Snowbrador and 2 Tone Ska Dog both raised £5,200 each; Stripes fetched a fabulous £7,000; Harry Kanine sold for a bid of £6,200 and Noble Ash reached £5,500, just to name a few.

Snowdogs Discover Ashford was brought to the town over 10 weeks between September and November in a joint initiative by Wild in Art, Ashford Borough Council and Pilgrims Hospices, and the residents of Ashford and beyond truly embraced the magical event.

Based on the popular children’s story The Snowman and the Snowdog by Raymond Briggs, the Snowdog trail explored the themes of life, loss, fun, friendship, companionship, strength and kindness – a story told at Pilgrims Hospices each day.

The Snowdog sculptures were designed by local artists and sponsored by local businesses, together with 19 Snowpups that have been designed and decorated by 19 local schools. These beautifully crafted giant sculptures have left a lasting impression on thousands of visitors who have ‘pawsed’ to admire them.

Some of the Snowdog sculptures, including the Snowbrador, Gizmo and Sparky, are available to buy as figurines in our online shop.

Snowdog Art Trails

Snowdog Art Trails